BIRDI Golf is an indoor golf, restaurant and event center in Woodbury Minnesota. After implementing PassPass as the Perk program for BIRDI Customers, BIRDI has seen a steady increase in member signups and is on pace for significant revenue lift.
All time revenue has surpassed $6,000 in earnings in the first 6 months live.

Member retention is holding steady at 78%

Monthly recurring revenue has grown 165% month over month and is accelerating and compounding

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How has BIRDI successfully implemented PassPass?
Upgraded from Standard Partner (50% revenue share) to Premier (80% revenue share)
PassPass was positioned as BIRDI Golf's Perk Program - with special deals for Perks members
Promoted new perks program across social media, in-store, email database and BIRDI website
BIRDI adjusted pricing to reflect standard pricing and member pricing
At the front desk check-in, BIRDI created signage and training that made it so guests feel the registration is part of the flow of the check-in process
BIRDI offers regular deals and notifications to engage the community and drive member retention
BIRDI trained staff, management, set goals for 85% of players to signup and reports on performance on a weekly basis
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