PassPass Announces Helen Lao, Founder & CEO of ClearPath Solutions, Joins Advisory Board

For Immediate Release: Nashville, TN — Oct. 9, 2025

PassPass, the consumer engagement platform redefining how brands connect with audiences through real-world and digital experiences, is proud to announce that Helen Lao, Founder and CEO of ClearPath Solutions, has joined the company’s Advisory Board.

Helen brings more than two decades of leadership and advisory experience across the restaurant, franchise, and hospitality sectors. As the founder of ClearPath Solutions, a nationally recognized executive search firm specializing in building C-suite and senior leadership teams for growth brands, Helen has been instrumental in shaping the leadership landscape for some of the industry’s most innovative and fast-growing companies. Her expertise spans both emerging growth brands and established blue-chip companies, helping them scale strategically and build high-performing executive teams.

Since founding ClearPath in 2010, Helen has built a reputation for integrity, precision, and long-term partnership. Her firm partners with leading private equity firms and visionary founders to identify and place transformative leaders who drive scale and sustainable success.

Beyond her executive search work, Helen is the founder of Step Up to the Table, a 501(c)(3) nonprofit dedicated to strengthening the hospitality ecosystem, and leads #helenonthemove, a thought leadership platform that celebrates innovation and connection in food and hospitality.

“Helen represents the kind of visionary, values-driven leadership we’re building around at PassPass,” said Edgel Groves Jr., Founder & CEO of PassPass. “Her track record of helping emerging and established brands navigate growth, culture, and people strategy brings tremendous insight to our mission. We’re excited to collaborate with Helen as we continue scaling PassPass into the essential platform bridging consumers, creators, and brands through real-world engagement and rewards.”

“I’m honored to join the Advisory Board for PassPass, with Edgel Groves and Kristopher Groves,” said Helen Lao. “PassPass is a platform redefining how brands build authentic engagement through rewards and connection. I look forward to contributing to their next stage of growth and innovation.”

About PassPass

Founded in January 2024: PassPass is a free and subscription-based consumer platform that turns brands, drops, and rewards into real-life and digital gamified experiences. In 2025, PassPass has generated 500 million total views, with 60 million+ monthly views across social channels, organically reaching one-fifth of the Gen Z audience in the U.S. and converting 115,000+ registered users to date. With the U.S. experiential marketing and sweepstakes market valued at $60 billion+ annually, PassPass has positioned itself to capture significant market share and become a leader in the intersection of entertainment, engagement, and brand loyalty.